Investor Relations .
Our strategic priorities are centred on three broad principles designed to create shareholder value: strength, growth, and expansion.
The foundation of the strategy is managing the product portfolio to increase revenue in higher margin and strategically improve the products portfolio; protecting and enhancing Sierra brand; recruiting and developing top talent; continuously improving business processes through application of modern management principles, leveraging the technologies to improve the efficiency & reducing the cost and mitigate the environmental impact of the manufacturing.
To grow and expand the business, the organization has transformed itself from just a wire manufacturer to a complete cable and wire manufacturer with the international customer base. Further, the firm is pursuing organic and inorganic opportunities in fast-growing industries and regions beyond the Asian borders.
Additionally, through the market delivery system, we have identified the growing markets; improves channel and end customer relationships, and creates awareness for Sierra products via effective and targeted marketing campaigns.
Sierra Cables East Africa Limited.
Sierra Cables E.A. Limited was incorporated on 11 September 2015 and began its commercial production in December 2017 in Nairobi, Kenya.
It is one of the largest Transmission and Distribution conductor manufacturers in Kenya and has been qualified to supply conductors to Kenya Power & Lighting Company, Rural Electrification Authority and various other power projects in the country. Kenya Bureau of Standard Certifications assures its product quality and the company is also a prestige member of Kenya Manufacturer’s Association.
Sierra Cables E.A. Limited manufactures a range of Distribution cables and Transmission cables of up to 500mm2, with a total production capacity of more than 56,940km per year.
|Sierra Cables PLC||95%|
Cables PTE Limited.
Cables PTE Ltd is a private company incorporated in Fiji in 2016. It is a joint venture between Vinod Patel & Company Limited, RC Manubhai & Company Limited, Progressive Investments Limited and Sierra Cables PLC which is a public listed company in Sri Lanka.
The Plant is located in Lautoka, Fiji and started its operation in February 2018.
The principal activities of the company are the manufacturing of PVC cables, mainly TPS range, Single Core and Aerial and Flexible cables for domestic and South Pacific market. The Cables products manufactured are mainly retailing in the domestic market through Vinod Patel & Company Limited and RC Manubhai & Company Limited which are major retailers of hardware and building material products holding more than 70% of market share in Fiji.
Sierra Cables PLC in Sri Lanka which is a leader in the development, design, manufacture of Copper and Aluminium cable products, provides technical expertise in the manufacturing of cables in Fiji.
|Dolage Don Jagath Samantha||Sri Lankan|
|Daya Shamendra Panditha||Sri Lankan|
|Anil Priyantha Perera||Sri Lankan|
|Vinod Patel & Company Limited||30%|
|RC Manubhai & Company Limited||30%|
|Sierra Cables PLC||30%|
|Progressive Investments (Fiji) Limited||10%|
Vinod Patel & Company Limited
An established company dealing in hardware, home ware and giftware retail and export business for more than 50 years. Since opening its doors in 1962 with a small outlet in Ba town, the company has grown to become one of Fiji’s largest chains of hardware stores.
VPCL has branches located at all major towns and cities, employs over 700 staff and has a product range of more than 30,000 items ranging from hardware, building materials, tools, plumbing and sanitary ware, to tiles, paints, electrical items, industrial equipment and more. It is one of the major suppliers to more than 1000 construction companies and ‘do-it-yourselfers’.
RC Manubhai & Company Limited
The company is well known for dealing in hardware, building materials and steel. It has eight outlets Fiji-wide, and its head office is located in Ba – the town where the company’s roots originated.
The group has also ventured into other manufacturing units with a vision to diversify into other prospective businesses. In 1979 Manubhai Industries Ltd was established and a factory was set up to manufacture Polyurethane Foam Mattresses and related products.
Progressive Investments (Fiji) Limited
The company incorporated in 2015 has been in the business of equity investments.