Our Vision

To continually improve the effectiveness and efficiency of our product performance and thus be the cable manufacturer of choice in the region.

Our Mission

Achieve a continuous growth to enhance the stake holder’s value while offering a high quality product.

Become a reputed organization by promoting sustainable development. Uplift the living standards of sierra Cable family.

Our Values


We transform knowledge and inventions into new services, products and processes. We ensure that our customers benefit from our innovation excellence.


We demonstrate integrity by taking ownership for what is expected of us and full responsibility for actions. We conduct business in a safe and ethical manner, respecting the environment and supporting the communities in which we operate.


We set ambitious goals and aspire to reach beyond the borders. We will continue to reinforce and recognize accomplishment and push ourselves even further to achieve our vision.


We promote trust and teamwork by initiating and supporting meaningful group projects, as well as by reinforcing and rewarding effective teamwork in action.

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